The AEO Playbook

Practical strategy for getting your brand cited by ChatGPT, Claude, and Perplexity.

AEO FundamentalsMay 16, 20266 min read

What is an Answerprint? The New Measure of Brand Visibility in the AI Era

Every brand leaves a trace in AI-generated answers. That trace — how often you're mentioned, how favourably, and which competitors appear instead of you — is your Answerprint. Here's why it matters.

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Strategy7 min read

What is AI Saying About Your Competitors — And How to Close the Gap

The most revealing competitive intelligence you can get right now isn't in SEMrush. It's in what ChatGPT, Claude, and Perplexity say when buyers ask about your category.

May 9, 2026Read →

AEO Fundamentals6 min read

What is Answer Engine Optimization (AEO) and Why It Matters in 2026

Search is changing. ChatGPT, Claude, and Perplexity now answer questions directly, and if your brand isn't in those answers, you're invisible to a growing share of your audience.

April 24, 2026Read →

Strategy8 min read

How to Get Your Brand Cited by ChatGPT, Claude, and Perplexity

Getting cited by AI engines requires a different playbook than Google. Here's exactly what signals drive citations and the content strategy that builds them.

April 17, 2026Read →

Product5 min read

The AI Visibility Index: A New Metric for the Age of AI Search

Rankings and traffic don't capture AI visibility. We built the AVI score to give marketers a single, actionable number that reflects how AI engines perceive their brand.

April 10, 2026Read →

Strategy7 min read

AEO vs SEO: What Every Marketing Team Needs to Know in 2026

SEO isn't dead, but it's no longer sufficient on its own. Here's how the two disciplines complement each other and how to allocate your team's time.

April 3, 2026Read →

AEO Fundamentals6 min read

Why Your Brand is Invisible to AI Engines (And How to Fix It)

Most brands score under 20 on their first AVI scan. Here are the five most common reasons and the exact fixes that move the needle fastest.

March 27, 2026Read →

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